Some People Believe That Marketing Is Relevant Only in Affluent,industrialized

question 40

Essay

Some people believe that marketing is relevant only in affluent,industrialized countries,whereas others believe that the role of marketing is to identify people's needs and wants worldwide,irrespective of the economy.Giving examples of companies involved in energy conservation and technology,support the latter argument.

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Definitions:

T-Distribution

A statistical distribution that occurs when calculating the average of a population with a normal distribution, under conditions where the sample size is small and the population's variance is not known.

Degrees of Freedom

The number of independent values or quantities that can vary in a statistical calculation.

Chi-Square Critical Value

A point on the chi-square distribution that is compared to the chi-square test statistic to determine whether to reject the null hypothesis.

Level of Significance

Level of significance is a threshold in hypothesis testing, denoted as alpha, that determines the probability of rejecting the null hypothesis when it is true.