In China, Dell Had to Find a Meaningful Interpretation of "Direct

question 32

Multiple Choice

In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation, Dell's sales representatives began using the phrase zhi xiao ding gou, which translates as:

• A)direct orders.
• B)direct marketing.
• C)pyramid orders.
• D)pyramid scheme.
• E)direct shipping.

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Definitions:

Total Revenue

The comprehensive total of cash inflow a business gathers from its selling or service operations during a set time period.

Variable Costs

Financial obligations that move in correlation with production levels.

Long-Run Equilibrium

A state in an economy or market where, given the long-term flexibility of prices and adjustment of all input factors, supply equals demand and all firms earn normal profits.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded by consumers, typically downward sloping.