A Few Years Ago, Philips Electronics Developed a New Consumer

question 36

Multiple Choice

A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?

• A)early adopters bought, but innovators didn't
• B)innovators bought, but early adopters didn't
• C)innovators bought, and everyone else was a laggard
• D)early majority bought, but late majority didn't
• E)DCC was a laggard