When Consumers Have Difficulty in Verbalizing Their Perceptions, and There

question 16

Multiple Choice

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?

• A)cluster analysis
• B)MDS
• C)dependence techniques
• D)factor loading
• E)focus group

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Definitions:

Yield-to-Maturity

The total anticipated return on a bond if held until it matures, accounting for its current market price, face value, interest payments, and time to maturity.

Marginal Tax Rate

The rate at which the next dollar of taxable income will be taxed.

WACC

Weighted Average Cost of Capital; a calculation of a company's capital cost that weighs each category of capital proportionately.

Marginal Tax Rate

The marginal tax rate is the rate of tax applied to the next dollar of taxable income, indicating the percentage of tax an individual or corporation pays on an additional dollar of income.