Which of the Following Environmental Factors May Require Marketers to Adjust

question 37

Multiple Choice

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

• A)Researchers must be prepared for new parameters of doing business.
• B)Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
• C)Research may help reduce psychological overload.
• D)Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
• E)All of the above

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Definitions:

Online Affairs

Romantic or sexual relationships initiated or conducted over the internet, often considered a form of infidelity when one or both individuals are in a committed relationship.

Marital Discord

Conflicts, disagreements, or strife between partners in a marriage.

Deviant Use

The adoption of technological tools or other resources in ways that diverge from their intended or socially accepted purposes.

Identity Theft

The illegal acquisition and use of someone's personal information, typically for financial gain.