When Mattel First Introduced Barbie in Japan,managers Assumed That Japanese

question 15

Multiple Choice

When Mattel first introduced Barbie in Japan,managers assumed that Japanese girls would find the doll's design just as appealing as American girls did.This may be due to:

• A)Barbie's physical features such as long legs and blonde hair.
• B)Barbie being a symbol of American lifestyle.
• C)the SRC tendency on the part of American managers.
• D)the SRC tendency on the part of Japanese consumers.
• E)the limited competition for dolls in Japan.

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Definitions:

Subliminal Perception

The processing of information by the brain that occurs below the level of conscious awareness.

Cochlea

A spiral-shaped, fluid-filled inner ear structure critical for converting sound vibrations into electrical signals interpreted by the brain as sound.

Membrane

A thin layer of tissue that surrounds or lines cells, organs, and other structures within the body, acting as a barrier to control the passage of substances.

Pain

A distressing feeling often caused by intense or damaging stimuli, and is both a physical sensation and an emotional experience.