A Market Research Study of Soft Drink Consumption and Distribution

question 79

Multiple Choice

A market research study of soft drink consumption and distribution in Hungary commissioned by an American company indicated that soft drinks were available in drugstores. However, Western-style drugstores do not exist in Hungary. This illustrates an important issue in global marketing research, namely:

• A)inflated data.
• B)using convenience samples.
• C)market estimation by analogy.
• D)comparability of data.
• E)using multiple dimensional scaling.

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