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A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:
Rh-negative
Refers to the absence of the Rh (Rhesus) factor on the surface of red blood cells.
Coagulation
The process of blood turning from a liquid to a gel, forming a clot, which is crucial in preventing excessive bleeding when the vascular system is injured.
Platelets
Small blood cells essential for blood clotting and preventing bleeding.
Agglutination
The clumping together of cells or particles, commonly observed in blood cells in response to certain antibodies, which can be a basis for blood typing.
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