Three Mexican Retailers Famso, Grupo Gigante SA, and Grupo Comercial

question 53

Multiple Choice

Three Mexican retailers Famso, Grupo Gigante SA, and Grupo Comercial Chedraui SA have opened stores in the United States. This is an indication of:

• A)U.S. retailers were lagging behind in collecting demographic information.
• B)the Mexican retailers provide better products than American stores.
• C)the Hispanic American segments represent a great opportunity for marketers.
• D)American businesses cannot compete with Mexican retailers.
• E)the Mexican retailers would like to compete with businesses like Best Buy and Circuit City.

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Definitions:

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Longitudinal Study

Research that follows the same subjects over a period of time, often many years, to observe changes and developments.

Measuring Personality

The process or methods used to quantify individuals' traits, characteristics, or behaviors that make up their personality.

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