Some of Body Shop's Recent Advertising Has Emphasized the Difference

question 80

Multiple Choice

Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing. As described here, Body Shop's ads illustrate positioning by:

• A)competition.
• B)niche.
• C)quality/price.
• D)attribute/benefit.
• E)culture.

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Definitions:

Absentee Landlord

A property owner who rents out their property but does not live on or near it, often resulting in less hands-on management.

Competitive Strategy

Involves the tactics and actions a company uses to attract customers, withstand competitive pressures, and strengthen its market position.

Major Drivers

Primary factors or forces that significantly influence the performance, activities, or direction of a process, market, or industry.

Supply Chain Performance

A measure of how efficiently and effectively a supply chain fulfills customer demands and operates in terms of costs, delivery time, and responsiveness.