Demographic Segmentation Is Based on Measurable Characteristics of Populations Which

question 9

Multiple Choice

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

• A)Asia is home to 500 million consumers aged 16 and younger.
• B)India has more than half of the population younger than 25.
• C)Consumers that buy Porsches would like to be noticed.
• D)The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion.
• E)In the EU, the number of consumers aged 16 and under is rapidly approaching consumers aged 60.

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Definitions:

Firms

Business entities that produce goods or services, usually with the intention of selling them for a profit.

Opportunity Cost

The value of the best alternative forgone when a decision is made to use resources for a particular purpose.

Wage Increases

An upward adjustment in the amount of compensation employees receive for their work, often in response to inflation, productivity, or market demand.

Leisure

Time available for ease and relaxation where no work is done.