A Coskun Samli Had Developed a Useful Approach to Global

question 35

Multiple Choice

A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:

• A)Since per capita annual income in India is about $1,420, all Indians have low income.
• B)Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
• C)There is a presence of a higher-income, middle-class segment in India.
• D)The potential customer base for McDonald's in India is greater than in any developed country.
• E)There is no running water and electricity in India.