Global Marketers Must Determine Whether a Standardized or an Adapted

question 23

True/False

Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.

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Definitions:

Close

The final step in a sales process where the salesperson secures the agreement of the customer to purchase.

Modified T-Account Close

A closing technique where the salesperson lists the pros and cons of purchasing a product in a T-account format to help the prospect make a decision.

T-Account

A T-account is a visual representation of a ledger account that depicts a business transaction's effect on a company's accounts.

Continuous-Yes Close

A sales technique that involves asking a series of questions designed to get the customer to keep saying yes, building towards agreement on the final sale.