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One of the Advantages of Targeting a Market Segment Globally

question 29

True/False

One of the advantages of targeting a market segment globally is that although the segment in a single-country market might be small,even a narrow segment can be served profitably if the segment exists in several countries.


Definitions:

Psychosomatic Disorders

Psychosomatic disorders are conditions in which psychological factors significantly affect physical health, often through the connection between the mind and the body.

Symptoms

Symptoms are physical or mental features that are regarded as indicating the condition of a disease or the existence of an abnormal situation.

Causes

Factors or conditions that bring about an effect or a change.

Abnormal Behavior

Patterns of emotion, thought, and action deemed pathological for being statistically unusual, violating norms, or causing distress and functional impairment.

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