BMW's Slogan "The Ultimate Driving Machine," Is an Example of an Attribute

question 62

True/False

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

---

Definitions:

Deed

A legal document that represents the ownership of property, transferring it from one party to another.

Mortgage

A loan specifically designed for the purchase of property, in which the property itself serves as security for the loan.

Lease

A contractual agreement by which one party conveys property, land, services, or goods to another for a specified time, usually in return for a periodic payment.

Escrow Agent

A neutral third party who holds assets or documents in trust until certain conditions are met and then facilitates the transfer of these assets or completion of legal obligations.