What Are Some of the Pitfalls in Assessing Market Potential

question 98

Essay

What are some of the pitfalls in assessing market potential and choosing target markets or segments?

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Definitions:

General Duty Clause

A section of the Occupational Safety and Health Act that requires employers to provide employees with a safe and healthy workplace.

Recognized Hazards

Potential sources of harm or danger that have been identified and acknowledged, often in the context of workplace safety.

Bloodborne Pathogens

Pathogens present in the bloodstream of humans which can lead to diseases such as hepatitis B, hepatitis C, and HIV in people.

Standard Precautions

A set of infection control practices used in healthcare settings to prevent transmission of diseases that can be acquired by contact with blood, body fluids, non-intact skin, and mucous membranes.