Direct Representation, as Opposed to Representation by Independent Intermediaries, for Exporting

question 110

Multiple Choice

Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which do not include:

• A)facilitates control and communications.
• B)allows decisions concerning program development and resource allocation.
• C)benefits when a product is not yet established in a market.
• D)ensures marketer's interest and special efforts.
• E)helps selling products directly to the consumer in the market country.

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Definitions:

Segment Attractiveness

An assessment of the potential profitability and success of a specific market segment, based on factors like size, growth, competition, and alignment with the company's capabilities.

Mid-priced

Products or services categorized between the high and low ends of the price spectrum, designed to offer a balance between affordability and quality.

Audio Products

Devices or equipment designed for the purpose of producing, recording, or reproducing sound.

Undifferentiated Targeting

A marketing strategy where a company decides to ignore market segment differences and appeals the whole market with one offer or one strategy.