McDonald's Success in Franchising in Global Markets Can Be Attributed

question 75

Multiple Choice

McDonald's success in franchising in global markets can be attributed to several factors which do not include:

• A)a well known global brand name.
• B)a business system that can be easily replicated.
• C)local market knowledge.
• D)cross licensing.
• E)granting franchisees leeway to tailor menu offerings to suit local tastes.

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Definitions:

Two-Part Tariffs

A pricing strategy where the cost to a customer consists of a fixed fee plus a variable charge based on usage or quantity purchased.

Volume Based

A pricing or discount strategy where the cost depends on the quantity of goods purchased or produced.

Quantity Discounts

A pricing strategy where the price per unit of an item decreases as the quantity purchased increases, used to encourage larger orders.

Multi-Echelon

Multi-Echelon describes a supply chain model that involves multiple levels of inventory storage and distribution points, from manufacturers to end-users, to optimize inventory levels and delivery times.