Elizabeth Works at an Auto Manufacturing Firm That Recently Shut

question 62

Multiple Choice

Elizabeth works at an auto manufacturing firm that recently shut down for five weeks to change machinery. However, during the shutdown, Elizabeth was able to maintain her standard of living because of the firm's ________.

• A)supplemental unemployment benefits
• B)workers' compensation insurance
• C)disability insurance
• D)severance pay

Know the methodologies used by brands to earn value and engagement in social media.

Appreciate the implications of social media advertising on brand and consumer interaction dynamics.

Understand the 3M Model approaches: Monitor, Magnet, and Megaphone, and their implications for brand strategy.

Describe the differences between organic, earned, and paid content in social media.