Sweet Leaf Tea, a Texas-Based Maker of Bottled Iced Tea

question 23

Multiple Choice

Sweet Leaf Tea, a Texas-based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Sweet Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Sweet Leaf refused because of the company's mission to provide a high-quality, organic beverage to consumers. The 11-year old company has 50 employees, and its products are available in 30% of the U.S. market. Sweet Leaf Tea recently received multi-million dollar investments which will enable the business to expand its national presence. Which of the following, if true, would most likely undermine the argument that Sweet Leaf Tea should implement a corporate-level strategy of vertical integration?

• A)Sweet Leaf Tea lacks the facilities or knowledge to produce the raw ingredients for its beverages.
• B)Market research suggests that Sweet Leaf Tea customers primarily purchase only one flavor of tea.
• C)Most loyal customers of Sweet Leaf Tea purchase the beverage at neighborhood convenience stores.
• D)Sugar farmers used by Sweet Leaf Tea have agreed to a fixed price for the next five years so that the company can keep prices low.

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Definitions:

Content-Based Speech

Speech that is regulated or restricted by governments based on the content or message of the speech rather than its manner of expression.

Legal Standard

A level of proof or the degree of evidence necessary to establish proof in a legal proceeding.

Free Speech

The right to voice one's opinion publicly and openly, without fear of censorship or retaliation, essential for a democratic society.

Ag-Gag Law

Legislation designed to prevent undercover filming or photography of activity on farms without the consent of their owner, primarily aimed at stopping animal rights activists from collecting evidence of animal abuse.