Gap's Opening of Its First Five Stores in China Is

question 18

Multiple Choice

Gap's opening of its first five stores in China is an example of which type of strategy?

• A) Forward integration
• B) Backward integration
• C) Horizontal integration
• D) Market development
• E) Product development

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Definitions:

Cultures

The shared values, customs, social behaviors, and artifacts of a group of people that differentiate them from other groups.

Need Theories

Psychological theories that suggest human behavior is motivated by the desire to fulfill specific basic needs, such as physiological, safety, social, esteem, and self-actualization needs.

Universality

The concept that certain principles, ideas, or traits are common, applicable, or beneficial across all cultures, situations, or groups.

Cultures

The shared values, beliefs, norms, and practices of a group of people that are passed down from generation to generation.