What Makes Market Segmentation an Important Variable in Strategy Implementation

question 104

Multiple Choice

What makes market segmentation an important variable in strategy implementation?

• A) It allows a small firm to compete successfully with a large firm.
• B) It allows a firm to operate with limited resources.
• C) New or improved market-segmentation approaches are required for the successful execution of market development & market penetration.
• D) Market segmentation decisions directly affect marketing mix variables.
• E) All of the above

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