An Area on a Perceptual Map Without Ideal Points Indicates

question 16

Multiple Choice

An area on a perceptual map without ideal points indicates a

• A) market segment.
• B) demand void.
• C) vacant niche.
• D) multidimensional scale.
• E) product reposition.

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Definitions:

Pathogenic

Pertaining to an organism or substance that causes disease.

Vibrio Cholerae

The bacterium that causes cholera, a severe diarrheal illness, through the production of a toxin that affects the absorption of water in the small intestine.

Lactobacillus

A genus of bacteria that is part of the lactic acid bacteria group, often found in yogurt and other fermented foods, beneficial for gut health.

Ferment Sugars

The biochemical process by which organisms convert sugars into alcohol or acid through anaerobic metabolism, often used in food production.