An Area on a Perceptual Map Without Ideal Points Indicates

question 16

Multiple Choice

An area on a perceptual map without ideal points indicates a

• A) market segment.
• B) demand void.
• C) vacant niche.
• D) multidimensional scale.
• E) product reposition.

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Definitions:

Orphaned Clients

Customers who no longer receive continuous follow-up or support from their original salesperson or customer service representative, often due to staff turnover.

Sales Lead Club

A Sales Lead Club is a group or platform where members share or exchange information about potential customers (leads) who may be interested in certain products or services.

Parallel Referral Sale

A sales strategy where referrals are used simultaneously across different channels or networks to boost potential sales opportunities.

Endless Chain Method

A sales technique in which a salesperson asks each client or customer for referrals to new potential clients, theoretically creating an endless chain of prospects.