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Consistency, Distinctiveness, Advantage, and Feasibility Are Richard Rumelt's Four Criteria

question 31

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Consistency, distinctiveness, advantage, and feasibility are Richard Rumelt's four criteria for evaluating a strategy.


Definitions:

Customer Sales

The revenue transactions that occur from selling goods or services to customers.

Invoices

Documents issued by a seller to a buyer that detail products or services sold, including quantities and agreed prices for products or services the seller has provided.

Inventory

The total amount of goods and materials held by a business for the purpose of resale or production.

Non-inventory

Refers to items or services sold by a business that are not kept in inventory, such as consulting services.

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