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E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:
Internally Developed Intangible
Assets created internally by a company, such as software, patents, or trademarks, which do not qualify for capitalization unless they meet specific criteria.
Intellectual Capital
Non-physical assets of a company, including human capital, organizational capital, and intellectual property, contributing to the company's value.
Goodwill
An intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets.
Goodwill
An intangible asset that represents the excess value of a company above its tangible assets and liabilities, often arising from factors such as brand reputation, customer relationships, and intellectual property.
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