E-Commerce Technologies Have Changed the Traditional Tradeoff Between the Richness

question 16

Multiple Choice

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:

• A)marketing messages had little richness.
• B)the smaller the audience reached, the less rich the message.
• C)the larger the audience reached, the less rich the message.
• D)richness equaled reach.

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Definitions:

Organizational Efficiency

The ability of an organization to implement its strategies and achieve its goals with minimum resources and waste.

Herzberg

Refers to Frederick Herzberg, a psychologist best known for developing the Motivation-Hygiene Theory, which distinguishes between factors that satisfy or dissatisfy employees in the workplace.

Responsibility

An obligation or duty to perform or complete a task with a level of care and competence.

Job Analysis

The systematic process of determining the skills, duties, and knowledge required for performing jobs in an organization.