The Targeting of Marketing Messages to Specific Individuals by Adjusting

question 51

Short Answer

The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.

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Definitions:

Cumulative Preferred Stock

A type of preferred stock that entitles its holders to receive dividends that were missed in the past, before any dividends can be issued to common stockholders.

Dividend Amount

The sum of money paid by a company to its shareholders out of its profits.

Preferred Stock

A class of ownership in a corporation with a stated dividend that must be paid before dividends to common stockholders.

Treasury Stock

Shares that were once part of the outstanding shares of a company but were bought back and held in the company's treasury.