In Modeling Online Consumer Behavior, the Concept of "Consumer Skills

question 60

Multiple Choice

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

• A) education level of the consumer.
• B) communication skills of the consumer.
• C) knowledge consumers have about how to conduct online transactions.
• D) product evaluation skills of the consumer.

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Definitions:

Cultural Change

The dynamic and continuous process through which the values, traditions, practices, and norms of a culture can be altered over time.

Cultural Ambiguity

A situation or condition where cultural cues or norms are unclear, leading to uncertainty or confusion.

Filial Piety

A virtue of respect for one's parents, elders, and ancestors in cultures, particularly within East Asian societies, emphasizing loyalty and familial duties.

Communal Sharing

A type of social relationship or exchange characterized by a sense of community and shared resources without an expectation of reciprocity.