Encouraging Users to Click a Like Button Is an Example

question 58

Multiple Choice

Encouraging users to click a Like button is an example of which step in the social marketing process?

• A) fan acquisition
• B) brand strength
• C) community
• D) amplification

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Definitions:

Patriarchal Society

A social system in which men hold primary power and predominate in roles of political leadership, moral authority, social privilege, and control of property.

Caretaking

The act of providing care for someone, including looking after their well-being, health, and the maintenance of their living environment.

Prestige

The social honor people are given because of their membership in well-regarded social groups.

Gender Awareness

The understanding and acknowledgment of differences in gender and gender identity, including the societal roles, expectations, and bias associated with gender.