Which Analytics Tool Did Fairmont Hotel Use to Measure the Effectiveness

question 64

Multiple Choice

Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?

• A)WebTrends
• B)IBM Digital Analytics
• C)Google Analytics
• D)A custom Hadoop solution

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Definitions:

North America

A continent located in the northern hemisphere, mainly between the Atlantic and Pacific Oceans, comprising countries like the United States, Canada, and Mexico.

Internationalization Process

The strategic process that a company undergoes to expand its operations and presence into foreign markets.

Direct Foreign Investment

An investment made by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.

Ethnocentric Attitude

Holding the belief that one's own culture, nation, or ethnicity is superior to others, often leading to bias and prejudice.