What Technologies and Techniques Are Employed by Location-Based Mobile Marketing

question 29

Essay

What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?

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Definitions:

Interviewees' Responses

the answers or feedback provided by individuals who are being interviewed.

Marcus Buckingham

Known for his work on strengths-based management and leadership, he is an author and business consultant focusing on talent development.

Donald Clifton

A psychologist and business executive known for his work in the field of strengths-based psychology and the development of strengths assessment tools.

Mihaly Csikszentmihalyi

A Hungarian-American psychologist recognized for his work on the concept of “flow,” a state of heightened focus and immersion in activities.