Which of the Following Is Not True About Search Engine

question 9

Multiple Choice

Which of the following is not true about search engine advertising?

• A)Spending on search engine advertising constitutes over 40% of all online advertising spending.
• B)The top three search engine providers supply over 95% of all online searches.
• C)The click-through rate for search engine marketing has been fairly steady over the years.
• D)Search engine advertising is the fastest growing type of online advertising.

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Definitions:

Self-Serving Bias

A common cognitive bias that leads individuals to attribute successes to internal factors and failures to external factors.

Unrealistic Deadlines

Time constraints set on a task or project that are not reasonable or achievable based on the current resources, scope, or circumstances.

Fundamental Attribution Error

The cognitive bias of attributing other people's actions to their character or personality while underestimating situational influences.

Selective Perception

The process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.