What Is Big Data and Why Are Marketers Interested in It

question 60

Essay

What is Big Data and why are marketers interested in it?

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Definitions:

Trailer

A transport vehicle without a motor, designed to be towed by another vehicle.

Tractor

A heavy-duty highway truck designed for towing trailers. Also any of a number of different types of farm and heavy equipment utility vehicles.

Tandem Axle

A pair of axles situated close together in a vehicle to support more weight than a single axle and improve stability.

Wheel Base

The distance between the centers of the front and rear wheels of a vehicle, influencing stability, handling, and ride comfort.