The Richness Made Possible by E-Commerce Technologies Does Which of the Following

question 84

Multiple Choice

The richness made possible by e-commerce technologies does which of the following?

• A) It reduces the cost of delivering marketing messages and receiving feedback from users.
• B) It allows consumers to become co-producers of the goods and services being sold.
• C) It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
• D) It enables worldwide customer service and marketing communications.

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Definitions:

Economic Gain

The increase in financial value or benefit that results from an investment or action.

Rational Consideration

The process of systematically evaluating available options based on logic, facts, and objective criteria before making a decision.

Management Approach

Strategies, philosophies, or methods adopted by leadership in governing, directing, and administering an organization to achieve its goals.

ISO Certification

Conformance with a rigorous set of international quality standards.