A ________ Is a Repository of Customer Information That Records

question 46

Multiple Choice

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

• A)customer service chat system
• B)CRM system
• C)data warehouse
• D)transactive content system

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Definitions:

Direct Labor Hours

The aggregate number of hours put in by personnel directly participating in the creation of goods or delivery of services.

Fixed Overhead Costs

Fixed costs that stay the same no matter how much is produced or sold, including items like rent, salaries, and insurance policies.

Operating Capacity

The maximum level of activity that a company can sustain with its current resources and infrastructure without incurring additional costs.

Investment Center

A business unit or department that is responsible for its own revenues, expenses, and investment in assets, with its performance measured by its return on investment.