Which of the Following Is Not True About Social Marketing

question 14

Multiple Choice

Which of the following is not true about social marketing?

• A)More than 50% of Twitter's ad revenues are generated by desktop users.
• B)Social marketing is growing at around 30% a year.
• C)Social marketing differs markedly from traditional online marketing.
• D)In social marketing, business cannot tightly control their brand messaging.

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Definitions:

Zone of Tolerance

The range within which customers are willing to accept variations in service delivery before their satisfaction is affected.

Request

An act of asking formally or politely for something.

Legitimate Power

Power that is based on position and mutual agreement; agent and target agree that the agent has the right to influence the target.

Mutual Agreement

A mutual agreement involves a concord or pact between two or more parties, where each party has a clear understanding and is in accord about the terms and conditions discussed.