Encouraging Users to Click a Like Button Is an Example

question 58

Multiple Choice

Encouraging users to click a Like button is an example of which step in the social marketing process?

• A) fan acquisition
• B) brand strength
• C) community
• D) amplification

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Definitions:

Option to Abandon

A business decision tool that allows a company to cease investment in a project if it no longer becomes financially viable.

Discounted Cash Flow Analysis

Discounted Cash Flow (DCF) Analysis is a method used to estimate the value of an investment based on its expected future cash flows, adjusted for the time value of money.

Strategic Options

Various choices available to a company to achieve its business objectives and increase shareholder value.

Financial Break-Even

The point at which total revenues exactly match total expenses, resulting in neither profit nor loss.