Which of the Following Involves Using a Variety of Tools

question 75

Multiple Choice

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

• A) social density
• B) engagement
• C) amplification
• D) dark social

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Definitions:

Primacy Effect

A cognitive bias that results in the enhanced recall of items or information presented at the beginning of a list or sequence.

Recency Effect

The tendency to remember the most recently presented information best when recalling a list of items.

Short-term Memory

A type of memory that holds a small amount of information in an active, readily available state for a short period of time.

Commons Dilemma

A situation in which individuals' short-term selfish interests are in conflict with long-term group interests and common good.