Name and Describe the Five Steps in the Social Marketing

question 74

Essay

Name and describe the five steps in the social marketing process.

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Definitions:

Expansionary Gap

A situation in which the actual output in an economy exceeds the output it would produce at full employment, leading to inflationary pressures.

Potential Output

The maximum level of output an economy can achieve when utilizing its resources fully without causing inflation.

SRAS Curve

The Short-Run Aggregate Supply curve, which shows the relationship between the price levels in an economy and the quantity of goods and services that producers are willing to supply in the short term.

Passive Approach

An investment strategy or management style where decisions are minimal in an effort to mimic the returns of a particular market or index.