All of the Following Are Major Business Trends in E-Commerce

question 5

Multiple Choice

All of the following are major business trends in e-commerce in 2012-2013 except for:

• A) the growth of a new app-based online economy.
• B) the expansion of the localization of e-commerce.
• C) the emergence of a new social e-commerce platform.
• D) the eclipse of search engine marketing by the mobile advertising platform.

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Definitions:

Database Search

The process of querying a database to retrieve specific information or records based on certain criteria.

Secondary Research

Secondary Research involves the analysis and interpretation of existing information gathered from previously conducted studies and publicly available data, rather than original data collection.

Test Market

A geographic region or demographic group used to gauge the potential success of a product or service in the larger market by observing its performance in a controlled setting.

Experiential Data

Information collected from interactions and experiences with products or services, often used to gain insights into customer satisfaction and needs.