Which of the Following Is a Characteristic of the Reinvention

question 18

Multiple Choice

Which of the following is a characteristic of the Reinvention phase of e-commerce?

• A)massive proliferation of dot-com start-ups
• B)widespread adoption of broadband networks
• C)rapid growth of search engine advertising
• D)widespread adoption of consumer mobile devices

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Definitions:

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often described as the four Ps: product, price, place, and promotion.

Executive Summary

A brief but comprehensive overview of a business document or proposal, highlighting its key points and conclusions.

Licensing

A business arrangement where one company gives another company permission to manufacture its product for a specified payment.