Examlex
Which of the following statements about personality traits is FALSE?
Value Propositions
Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.
E-commerce
The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
Convenience
The ease and usefulness with which a product or service can be used, which can enhance its attractiveness to customers.
Audience Fragmentation
The division of audiences into smaller groups due to the wide variety of media outlets and platforms.
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