The Cross-Cultural Value Describing the Degree to Which People in a Culture

question 54

Multiple Choice

The cross-cultural value describing the degree to which people in a culture accept unequal distribution of power in a society refers to_.

• A)inequality tolerance
• B)submissiveness
• C)power imbalance tolerance
• D)power differential
• E)power distance

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Definitions:

Disposable Income

The amount of spending money available to households after paying taxes.

Geographic Segmentation

The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.

Psychographic Segmentation

This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.