Which of the Following Primarily Involve Long-Term Sourcing

question 79

Multiple Choice

Which of the following primarily involve long-term sourcing?

• A) e-distributors and exchanges
• B) e-distributors and industry consortia
• C) e-procurement Net marketplaces and exchanges
• D) e-procurement Net marketplaces and industry consortia

Understand the functional theory of attitudes and its relevance to consumer behavior.

Identify the functions of attitudes as proposed by Katz and their application in marketing.

Recognize different components of attitudes (affective, behavioral, cognitive) and their significance.

Differentiate between the various functions of attitudes (utilitarian, ego-defensive, value-expressive, knowledge).

---

Definitions:

Variable Costs

Expenditures that adjust according to the quantity of goods or services produced by an enterprise.

Fixed Costs

Regular outgoings that stay the same whether production or sales rates increase or decrease, for instance, rental costs or salary payments.

Net Income

This refers to the total profit of a company after all expenses and taxes have been deducted from total revenue.

Variable Cost

Costs that vary in proportion to the volume of goods or services produced, such as materials and labor.