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A Trojan horse appears to be benign, but then does something other than expected.
Product Awareness
The extent to which potential customers recognize or are familiar with a product or brand.
Attitude
A person's feelings, beliefs, and behaviors toward a particular object, person, thing, or event, often guiding their choices and actions.
Lasting Evaluation
Refers to the ongoing process of assessing the long-term effects and outcomes of a product, service, or policy.
Heuristics
Rules of thumb or mental shortcuts that simplify decision-making processes.
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