Purchasing an Online Ad on a CPA Basis Means That

question 28

Multiple Choice

Purchasing an online ad on a CPA basis means that the advertiser:

• A) pays for impressions in 1,000 unit lots.
• B) pays a pre-negotiated fee for each click an ad receives.
• C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
• D) exchanges something of equal value for the ad space.

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