Michael Is a Professor Who Is Quick to Mention This

question 169

Multiple Choice

Michael is a professor who is quick to mention this when he first meets other people. He also tends to perceive himself and other professors in a more favourable way than non-professorial staff. Which concept best explains Michael's perceptual process?

• A)Social identity theory
• B)Self-promotion
• C)Attribution theory
• D)Extroversion
• E)Self-delusion

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Definitions:

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Resonating-Focus Approach

A strategy that emphasizes deeply understanding customer needs and creating solutions that resonate strongly with those needs.

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