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According to the fundamental attribution error
Profitability
A financial metric that measures the degree to which a company or business activity makes more money than it spends, indicating financial success.
Marketing Costs
Expenses related to promoting and selling products or services, including advertising, public relations, and promotional materials.
Brand Equity
The value and strength of a brand that determines its worth, influenced by consumer perception, recognition, and loyalty.
New Products
Goods or services that have been recently developed and introduced to the market by a firm.
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