Examlex
Which of the following statements is correct?
Point of Parity
Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.
Perceptual Map
A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.
VALS Framework
A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.
Geodemographic Segmentation
A market research technique that categorizes consumers based on geographic location and demographic information.
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