All of the Following Are Limitations of Direct Consumer Surveys

question 57

Multiple Choice

All of the following are limitations of direct consumer surveys except:

• A)the possibility that consumers' responses may not reflect their actual behavior in the market place.
• B)the possibility of response biases because survey respondents may not want to reveal their true preferences.
• C)the likelihood that respondents will deliberately and systematically mislead interviewers.
• D)the possibility that the type of questions asked may unintentionally bias the respondent's answers.

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Definitions:

Trade Promotions

Marketing activities executed to increase product demand, typically through discounts or special offers to retailers or wholesalers.

Subcontracting

The practice of hiring a third party to perform tasks, provide services, or conduct operations that are normally or could be done in-house.

Predictable Variability

Patterns or changes in demand, supply, or other business factors that can be anticipated based on historical data or known trends.

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices during a specified time period.